I launched Oddline to bring a different perspective to brand growth. My experience comes entirely from my time at Spirits Investment Partners in Chicago, where I worked across multiple premium beverage brands, most notably Heaven’s Door Whiskey and Play Hard Seltzer.

At SIP, I wasn’t just behind the scenes - I was hands-on with everything from strategy to execution: building campaigns, running ambassador programs, and finding creative ways to connect brands with consumers. That mix of fieldwork and digital marketing is what shaped Oddline’s philosophy: the fastest path forward isn’t always the straightest one.